We ran with an idea to provide strength and trust through colors, positive messaging and a video to give you an actual feel into the trust of the owners. It's not easy to give a good feeling about a used car dealer and we feel that we did a great job by highlighting what they already do well.
The brand's new logo got a massive refresh of their crest. It's now clean and instills strength with the highlights of gold but a comfortable and non-intimidating feel with the blue shades.
The website needed to be clean, simple and exciting. We needed to get people to the site and keep them on it long enough to find their car. The messaging is all focused on trust and the customer experience to portray the trust they strive to have and maintain.
The video was the item that really brings it all together. The video concept was what really pulled this together. A visual of seeing the owners speaking and confirming that what you see about their brand is true.