Presentation-JAI-HORIZONTAL
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JAI Business cards teal master-jacki

The Challenge

JAI Brand - Jacki Arena Interiors is a hospitality design firm specializing in design for national chains such as Marriott, Hampton, Staybridge Suites, Residence Inn and currently manages design for the new modern chain from Choice Hotels, Cambria Suites.   They approached us to create a brand and identity piece that would represent their classic design taste mixed with their modern clean approach. The colors needed to be neutral as their logo is stamped on every piece that they design, much like an artists signature on a painting.  We did not want the logo to take away from the the beautiful work that they create. 

 

 The Strategy

After an exhaustive font process we landed on a slightly modified classic serif font paired with a minimalist sans serif for the descriptor line.  This logo feels both familiar and authoritative in the design industry leaving potential clients with a sense of trust in the foundation of the brand image.   To create the sophisticated visual impacts of the brand, we have applied a very clean and modern design to their responsive website and the business cards were printed as a black gloss on matt silk cards.  We went as far as to upgrade the staff photos on the website with professional shoots in the office and have helped curate the collection of images in their portfolio.

 The Results

Each employee received a business card with a different room design on it.  Many firms will print multiple small pics on their business and we knew that a thumbnail would not do the designs justice.   Now when they go to a meeting or conference collectively they can show the full depth of their work quality.   The little designer details like that are what makes Jacki Arena Interiors so special and now their brand reflects that same quality.

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